We started our Devops Personas in August 2016
We saw that Sumo Logic needed a common vocabulary to describe the people using our product. When a salesperson hangs up the phone with a prospective customer, he or she should be able to describe the prospective customer’s mindset in terms that make sense to the rest of the organization.
We began with qualitative research - meeting with our customers in their offices to talk to them about their daily lives, how they worked with their teams, what pained them. Then we transitioned to quantitative research, running a K-means clustering algorithm on the log data that Sumo Logic has.
Read all of the details here: